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THE MUSEA CLASSIC

Social Media; In-mall Screen

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Producer: Darren Chau
Videographer: Waiyi Kwong, Darren Chau
Editor: Waiyi Kwong, Darren Chau

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K11 MUSEA

Inspired by Concorso d'Eleganza Villa d'Este – a classic car show extravaganza that takes place annually on the shores of Lake Como, THE MUSEA CLASSIC is bringing over 20 of the world’s most iconic classic cars –– including the Ferrari 250 GT SWB (showcased in Hong Kong for the first time ever), 2020 Ferrari Monza SP2, and 1963 Jaguar Series 1 E-Type, to the cultural-retail landmark.Inaugurated in 1929, Lake Como’s annual automobile concours started out as a celebration of Europe’s fabled coachbuilders. Now almost a century later, the prestigious presentation still draws owners and fans of historic cars from all around the world to admire the storied automobiles.