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Prada : Glow

Social Media; In-mall Screen

Producer: Waiyi Kwong
Videographer: Waiyi Kwong, Fat
Editor: Waiyi Kwong


Making a striking entrance at K11 MUSEA, the Prada Glow pop-up arrives in Asia for the very first time, fresh from its successful debut at La Samaritaine Paris.

With a luminescent video floor and chromatic neon lights that morph from pink to purple, the installation offers a transportive experience that ushers visitors into an electrifying world abuzz with amplified lights and colours.

Standing at 10 metres tall at the centre of our Opera Theatre, Prada Glow’s lantern installation is composed of oversized triangles that take the shape of the brand’s iconic logo.

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